What is contrast?

• A. Refers to the use of different fonts, colors, and line weights, rather than similar ones, to add visual interest to your design
• B. Refers to the arrangement of elements along a grid
• C. Refers to the color balance of the overall palette
• D. Refers to the spacing between paragraphs

Answer: (A)

Contrast is the difference between elements that makes parts of your design stand out and guides the reader’s eye. The best description here is using different fonts, colors, and line weights to create visual interest. By pairing a bold type with a lighter one, a dark element on a light background, or a bright accent against a neutral area, you establish emphasis and improve readability. The idea of arranging elements on a grid is about structure and alignment, not the level of difference between elements. Color balance of the overall palette speaks to harmony and mood rather than how much any single element stands out. Spacing between paragraphs affects readability and rhythm, but it isn’t what defines contrast.