Which concept explains how the reader's eyes move with the placement of elements on the page?

• A. Proportion
• B. Rhythm
• C. Harmony
• D. Unity

Answer: (B)

Rhythm explains how the reader's eyes move with the placement of elements on the page. By repeating elements, aligning blocks, and varying spacing or size in a deliberate pattern, rhythm creates a visual cadence that guides the eye from one area to the next. This pattern can be steady, like a grid of consistent blocks, or use intentional variations to draw attention to key items. Controlling rhythm through gutters, margins, typography scale, and the sequence of text and images shapes the eye’s journey across the layout. Proportion involves the size relationships between elements and affects emphasis but doesn’t define the flow of movement. Harmony concerns how well elements relate visually for a cohesive feel, while unity is about the overall sense of completeness; neither directly explains the eye movement pattern the way rhythm does.